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Estimating the cost of equity for a private company
Approachesto Estimating Market Betas
Thestandard process of estimating the beta in the capital asset pricing modelinvolves running a regression of stock returns against market returns.Multi-factor models use other statistical techniques, but they also requirehistorical price information. In the absence of such information, as is thecase with private firms, there are three ways in which we can estimate betas.
1.Accounting Betas


There are two significant limitations with this approach.The first is that private firms usually measure earnings only once a year,leading to regressions with few observations and limited statistical power. Thesecond is that earnings are often smoothed out and subject to accountingjudgments, leading to mismeasurement of accounting betas.
2.Fundamental Betas
= StandardDeviation in Operating Income/ Average Operating Income
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3.Bottom-up Betas
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a. Assume that the private firm’s market leverage willresemble the average for the industry. If this is the case, the levered betafor the private firm can be written as:
b
b
Adjustingfor Non-Diversification
Betasmeasure the risk added by an investment to a diversified portfolio.Consequently, they are best suited for firms where the marginal investor isdiversified. With private firms, the owner is often the only investor and thuscan be viewed as the marginal investor. Furthermore, in most private firms, theowner tends to have much of his or her wealth invested in the private businessand does not have an opportunity to diversify. Consequently, it can be arguedthat betas will understate the exposure to market risk in these firms.
Atthe limit, if the owner has all of his or her wealth invested in the privatebusiness and is completely undiversified, that owner is exposed to all risk inthe firm and it is not just the market risk (which is what the beta measures).There is a fairly simple adjustment that can allow us to bring in thisnon-diversifiable risk into the beta computation. To arrive at this adjustment,assume that the standard deviation in the private firm’s equity value (whichmeasures total risk) is s
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Tomeasure exposure to total risk (s
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Thisis a relative standard deviation measure, where the standard deviation of theprivate firm’s equity value is scaled against the market index’s standarddeviation to yield what we will call a total beta.
Thetotal beta will be higher than the market beta and will depend upon thecorrelation between the firm and the market – the lower the correlation, thehigher the total beta.
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Youmight wonder how a total beta can be estimated for a private firm, where theabsence of market prices seems to rule out the calculation of either a marketbeta or a correlation coefficient. Note though, that we were able to estimatethe market beta of the sector by looking at publicly traded firms in thebusiness. We can obtain the correlation coefficient by looking at the samesample and use it to estimate a total beta for a private firm.
Thequestion of whether the total beta adjustment should be made cannot be answeredwithout examining why the valuation of the private firm is being done in thefirst place. If the private firm is being valued for sale, whether and how muchthe market beta should be adjusted will depend upon the potential buyer orbuyers. If the valuation is for an initial public offering, there should be noadjustment for non-diversification, since the potential buyers are stock marketinvestors. If the valuation is for sale to another individual or privatebusiness, the extent of the adjustment will depend upon the degree to which thebuyer’s portfolio is diversified; the more diversified the buyer, the higherthe correlation with the market and the smaller the total beta adjustment.